Term: 1 Semester
Online: Yes
Paper: No
Accomodated/Modified Available: Yes
Description:
In Sports and Entertainment Marketing, students will explore the foundational elements of marketing as they pertain to the sports and entertainment industries. Students will primarily focus on the sports market, but other entertainment industries are analyzed as well, including music, theater, and television. Sports and Entertainment Marketing will require students to practice targeted marketing and segmentation as they relate to entertainment. Students will engage in several projects, including developing a ticket sales strategy, planning game operations, creating event strategies, and making a sports press kit. Students will investigate the distribution of sports and entertainment media, the fan experience, promotional plans, sponsorships and endorsements, as well as business ethics and sports legislation. By the end of this course, students will have an understanding of the career pathways and opportunities available in the sports and entertainment industries.
State Aligned:
All States Aligned